We are thrilled to announce that Juuli has been selected for the Visa Innovation Program Europe (VIPE) – Nordics & Baltics Edition, a prestigious accelerator program designed to scale the most promising fintech companies in the region.
The announcement was made at the Nordic Banking Forum in Helsinki, where Visa revealed the inaugural cohort of eight fintech companies chosen from across the Nordics and Baltics.
What is the Visa Innovation Program Europe?
The Visa Innovation Program Europe (VIPE) is a collaboration between Visa and Tenity, Europe's most active fintech investor. Over a six-month period, selected fintechs will:
- Execute Proof of Concept (PoC) pilots focused on modernizing B2B money movement flows
- Access Visa's APIs through the Visa Developer Platform
- Connect with global investment networks through Tenity
- Receive mentoring from industry experts
- Explore partnership opportunities with regional banking partners
To date, VIPE has supported over 120 successful fintech companies across eight countries, selected from more than 1,200 applications.
The Inaugural Cohort
Juuli joins seven other innovative companies in this first Nordics & Baltics cohort:
- Beneflo (Latvia) – Employee benefits platform offering global allowances via Visa cards
- Enable Banking (Finland) – Open banking infrastructure with PSD2-compliant API access to 2,500+ European banks
- Kardio (Iceland) – Spend management platform with real-time expense control
- Juuli (Estonia) – AI-powered banking platform for freelancers
- Ledyer (Sweden) – B2B payments and BNPL platform
- Betalo (Sweden) – Payment institute enabling invoice payments by credit cards
- Beep (Italy) – AI-driven intelligence layer on banking data
- Myver (Denmark) – Structured payment data with receipts, VAT, and CO₂ tracking
What This Means for Juuli
As an AI-powered banking platform that combines invoicing, tax management, payments, and Visa card spending in one solution for freelancers, this selection validates our mission to simplify financial management for independent professionals.
"The Nordics and Baltics are a global fintech powerhouse, driven by early digital adoption and exceptional talent," said Philip Konopik, Group Country Manager Nordics & Baltics at Visa. "Our first cohort of fintechs are companies united by a strong focus on embedded payments, data-driven solutions, and scalable technologies designed to modernize B2B flows and enhance customer experiences."
Program Timeline
The program will run through Spring 2026:
- March 2026 – Participation in Stockholm Fintech Week with networking and investor matchmaking
- May 2026 – Program conclusion at Baltic Fintech Days in Riga, Latvia
Looking Ahead
This partnership with Visa and Tenity opens exciting opportunities for Juuli to scale our platform, integrate deeper with global payment infrastructure, and bring even more value to freelancers across Europe.
We're grateful to be part of this journey and can't wait to share more updates as the program progresses.
Stay tuned for more news from Juuli!
